“Our mission at Aveda is to care for the world we live in, from the products we make to the ways in which we give back to society. At Aveda, we strive to set an example for environmental leadership and responsibility, not just in the world of beauty, but around the world.”


“At Aveda, The Art and Science of Pure Flower and Plant Essences, we believe that Nature is the best beauty artist of all. This is why we continually strive to increase our use of naturally derived ingredients whenever possible.”


B Corp is a globally renowned certification awarded to companies who focus on people and the planet before profits, using business as a force for good. This certificate demonstrates Aveda’s decades-long commitment to social and environmental responsibility and is a powerful example of our Aveda Mission in action.


“Aveda started with one shampoo and a mission to create naturally-derived products that care for your hair and the world we live in. Today our ingredients are over 95% naturally derived, and harvested worldwide. Our hair care systems deliver salon-proven results and feature unique flower and plant pure-fume™ aromas that change your mood while you cleanse and condition your hair.”


“Aveda Skin Care combines the power of plants with ancient wisdom and modern science. Elemental NatureSM—based on Ayurveda, a 5,000 year-old Indian healing tradition—helps restore balance and skin’s beauty. Your Pure-scription™ for balanced skin.”


“Aveda Makeup goes beyond minerals to combine their energy with plant-derived ingredients that help care for your skin. Formulated without parabens, talc, or mineral oil. Beautiful by nature.”


​”Aveda full spectrum™ hair color is up to 99% naturally derived* using plant power instead of petrochemicals for
amazing colour that you can feel good about.

Created at Aveda’s botanical laboratory on the 58-acre Certified Wildlife Habitat™ in Blaine, Minnesota.
With conditioning certified organic botanical oils – sunflower, castor and jojoba – instead of petrochemicals, to support organic faming which follows strict standards of agriculture that are better for the Earth.

Full spectrum™ hair color cartons are made from 100% recycled fiber, including 77% post-consumer recycled, Forest Stewardship Council™-certified fiber.”

Aveda is a cruelty-free brand. We do not test on animals and never ask others to do so on our behalf.
Our products are “people-tested.”

#CrueltyFree News from Aveda